We get this question in almost every social media strategy meeting. Family businesses, accounting firms, nonprofit organizations, medical practices and tech companies – everyone is asking: Should we be using Snapchat to grow our business?
Like most of the digital marketing world, the GillespieHall team has watched Snapchat’s growth carefully, and the many questions surrounding the app.
The platform’s growing user base has answered the question first asked in 2011 and …
Our Digital Leadership Team attended the Digital Summit Philadelphia this week and had a blast networking and exchanging ideas with other industry leaders and innovators!
Takeaways from the Digital Summit Philadelphia
Consider your audience’s environment when creating a marketing strategy or content. Where, when, and in what mood are they, really, when they see your content?
Use technology to eliminate friction in a consumer interaction with the brand. Make it easy for …
Athletes who compete in the Rio games have trained, sometimes their entire lives, for one shot at glory. And that chance only comes around once every four years. Whether they win gold or simply place in their field, they are glad to be a part of something momentous that happens for a selected few. (Yes, the gold medalists are probably a little bit gladder…)
The Marketing Dream Team (but we don’t …
Build it and they will come. Or in the case of social media communities, build them right the first time and the brand loyalty will come. Constructing your business website, Facebook or LinkedIn page to attract and engage your key audience is smart. Transforming visitors into returning consumers and loyal advocates of your brand is even smarter and very strategic.
Our results-first reputation hinges on our ability to build relationships between …
Brand loyalty has very little to do with cost and everything to do with how your brand is perceived by the consumer. Those who are loyal to a brand remain customers because they believe you offer the best service and the highest quality, regardless of price.
Brand loyalty case studies
Apple and Harley-Davidson have it. People camp out overnight to be the first in line to buy the newest iPhone or iPad. …
- Posted: April 1, 2015
- Tags: Branding
- Comments: 1