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‘Mom always said’… Advice for the Ages… and Businesses, too

‘Mom always said’… Advice for the Ages… and Businesses, too

Our mom’s advice carries us through life… words we reference to get through both good times and bad. We use this wisdom to navigate roads less traveled and career paths alike. It’s often sensible, timeless and wise… irreplaceable.

In honor of all mothers as we approach Mothers’ Day, we’ve collected some of the best guidance from our moms that we use to develop public relations strategies and advise our clients. …

How Fake News Impacts World Press Freedom Day (May 3)

How Fake News Impacts Freedom of the Press

 By Bridget Paverd, Partner, GillespieHall

A free press is a free society. Like Thomas Jefferson said to Lafayette in 1823,  “The only security of all is in a free press. The force of public opinion cannot be resisted when permitted freely to be expressed. The agitation it produces must be submitted to. It is necessary, to keep the waters pure.”

What does Freedom of the Press mean in this day and …

What Does Your Employee's Facebook Page Say About Your Company?

What Does Your Employee’s Facebook Page Say About Your Company?

In the era of digital technology, it is no longer a question of whether or not your employees use social media but about how they use it and whether it has the potential to benefit or hurt the company where they work.

On one hand, employees invest a huge chunk of their life at work. They want it to matter and enjoy sharing information about it. On the other, companies benefit …

Storytelling Has A Happy Ending: Brand Recognition

Storytelling Does Have A Happy Ending: Brand Recognition

Storytelling is one of the most powerful tools to build and strengthen your brand, yet many companies are still not using it to their advantage online. PR experts know how to analyze, contextualize and create stories and narratives to showcase brand attributes and draw consumers. Add a social behaviorist to the team and your business is ready to rock your story online!

Why is a social behaviorist so important? …

Social Marketing

What is Social Marketing – Really?

In 1970s, Philip Kotler and Gerald Zaltman stated that “Social marketing seeks to influence social behaviors – not to benefit the marketer, but to benefit the target audience and the general society.” Nearly half a century later, that definition still stands.
Social marketing changes behaviors
Like traditional marketing, the main focus of social marketing should be on the end-user. Learn what people want or need, instead of convincing them to buy. Ongoing …

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About GillespieHall

GillespieHall is an internationally award-winning, integrated marketing, PR, and social media firm. With offices in Delaware and Pennsylvania, the organization is an acknowledged leader in brand development and design, results-based campaigns, health and quality of life advocacy, and crisis management.

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