Storytelling is one of the most powerful tools to build and strengthen your brand, yet many companies are still not using it to their advantage online. PR experts know how to analyze, contextualize and create stories and narratives to showcase brand attributes and draw consumers. Add a social behaviorist to the team and your business is ready to rock your story online!
Why is a social behaviorist so important? …
In 1970s, Philip Kotler and Gerald Zaltman stated that “Social marketing seeks to influence social behaviors – not to benefit the marketer, but to benefit the target audience and the general society.” Nearly half a century later, that definition still stands.
Social marketing changes behaviors
Like traditional marketing, the main focus of social marketing should be on the end-user. Learn what people want or need, instead of convincing them to buy. Ongoing …
Trust. It’s the foundation of any relationship – personal or professional.
As a teenager, you trust your friends have your back.
As a parent, you trust your teens will be home by their curfew time.
As a supervisor, you trust your employees will meet their deadlines.
Break that trust? Lose friendships, privileges, jobs – and any sense of accountablity and respect.
Trust may be hard to achieve, but once you have it, …
You can be lucky in love, or lucky enough to win a bet, but when it comes to good PR, never leave it up to luck. With St. Patrick’s Day and the ‘luck of the Irish’ approaching, it got us thinking: To have truly exceptional public relations, luck has nothing to do with it. But superior skills in branding, media outreach, crisis management, and social media, do.
Luck has nothing to …
Publicity means making the media work for you. Advertising is PAID-FOR. Publicity is a PRAYED-FOR ©
Bridget Gillespie Paverd