LAID-OFF OR STARTING OVER? GET A DIGITAL MAKEOVER.
A new year has begun but if yours started out with the wrong kind of ‘bang’ – the ‘laid-off’ or ‘corporate downsizing’ kind – then job #1 should be a makeover of your social media and online presence.
Skip the pity party, start branding yourself online! Impress potential employers long before you even meet them. According to a Microsoft survey, 70% of managers rejected candidates based on what they found online.
Yikes! The resume and interview process you were familiar with has changed dramatically.
The Modern Leader Has a Strong Social Media Presence
Five years ago, when boards were searching for a leader, social media competency wasn’t even on the radar. Today’s savvy executive knows that an incomplete, uninspiring or invisible digital presence is a career-stunting red flag. Management and senior leadership are expected to be able to converse in the language of the internet and show active participation in its community. Social Media competency is not just the next rung; it’s the entire next ladder!
The Buck – or rather, the Click – Should Stop with You
If your digital presence doesn’t stand out from the crowd, then there’s a good chance you may be just a click away from losing that next great career opportunity, leadership role, or business deal. You need an online profile that makes your competition seem irrelevant. The GillespieHall Executive Branding Suite (EBS) program is a digital PR service custom-designed to consolidate and elevate your online profile. By conducting a thorough audit of your current online and offline presence, we can develop a strategic and transformative personal brand.
Not sure how your online presence measures up? Ask yourself these questions:
- If someone Googles you, what will they find? Will they see your accomplishments in context? Do you appear as a real human being, someone others like to work with and be around?
- Do you have a profile on LinkedIn, Twitter, Facebook, Google+, Pinterest, Instagram, and other industry networks? Are your usernames and links professional and recognizable? Are you vulnerable to “squatters” who might claim your name and muddle your public image?
- Is your LinkedIn profile ‘average’ or exemplary? Does it just repeat your hard copy resume or does it creatively and succinctly showcase your professional attributes and capabilities?
- If someone tweets about you, do you know about it? Do you know how to respond?
Without a distinctive online brand and a robust online presence, you’re not only just another face in the crowd, you are behind the times.
But with a formidable executive brand, you become the game-changer. The lead candidate. The rock star. The one that will stop them in their tracks.