Blogging As A Tool To Expand Small Business

Posted: July 14th, 2014 | Author: | Filed under: Public Relations, Social Media | Tags: , | No Comments »
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The first free blogging service was created in 1999. Since then, blogs have taken over the internet. Today you can find a blog about almost anything. Do you like Olivia Pope’s wardrobe? Want to learn how to make an exotic dish? Interested in 17th century history? Someone out there has written a blog about it.

People turn to blogs when looking for more information about their interests, so why not use blogging to reach people and grow your small business?

Blogging As A Tool To Expand Your Small Business

Here are some reasons a blog may be just what your company needs to grow to the next level:

Attracts people that matter to your business. Blogging drives traffic to your website. Writing about different and interesting topics that are relevant to your industry will draw the right people to your website. The right people are the ones who become your most devoted clients.

Allows you to share updates about your company. A blog is the perfect opportunity to deliver information to existing and potential clients. Want to share a story about your recent award, but not sure where it will fit on your site? A blog is the perfect space. You can brag about your recent achievement without it looking out of place mixed in with your original web copy.

Helps build strong relationships with clients. Business relationships are built on trust. And how is trust built? Through opening up to someone. Blogging is a great way for your clients (both new and old) to get to know you. Your blog will allow you to “let your guard down” and show your readers another side of your company. If your clients connect with what they read, they will visit the site more often to see if you posted any new information. This loyalty will inspire them to tell others about you and your business.

So even though a blog can be used for entertainment, don’t forget to use it as a tool to expand your business. A blog is a great way to introduce your business to a new audience, while enabling your current clients to learn more.

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Happy Fourth of July!

Posted: July 2nd, 2014 | Author: | Filed under: Uncategorized | 1 Comment »
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GH Independence Day 2014

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How An Event Can Make You Richer

Posted: June 30th, 2014 | Author: | Filed under: Public Relations | No Comments »
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America’s birthday is just around the corner, and there will be plenty of fireworks, music, parades and hot dogs abound. And lots of red, white and blue.

When is your company’s ‘birthday’ and how will you celebrate it? Or, should you?

6 ways your birthday celebration can be profitable

When WAWA turned 50 this year, they gave away free coffee and tea to all of their customers the entire day. Free caffeine made for happy customers. When Facebook marked its first decade, they encouraged users to do a one-minute “Look Back” video highlighting pictures and posts from their timeline. The Look Back videos reminded users of the good times they had on the platform and reinforced their loyalty to Facebook.

If your birthday year is a milestone year (1, 10, 25, 50), then some type of recognition may be just the icing on the cake your company could benefit from.

Here are a few ways your company can benefit from celebrating a milestone:

  1. Increase brand equity. When you create and promote a successful event like Wawa’s 50th birthday celebration, clients hear your brand’s name everywhere: TV, radio, social media and internet news sources. A well-executed campaign increases recognition of your brand in a positive light – which increases the value of your name and your products over time.
  2. Attract new clients. Celebrating a milestone is a great opportunity to expose your brand and services to a new market. Get people excited and talking about your business. Word of mouth is a powerful tool in attracting those who have never used your services before.
  3. Retain existing clients. Make it about your clients and they will be more likely to make a return visit. Events open the floor for you to share your company’s values and show appreciation to your current clients. Happy clients = more business. And don’t forget that by bringing their attention to your brand you are taking attention away from your competition.
  4. Deepen the relationship with clients. A milestone birthday celebration is the perfect way to remind long-time clients about their history with your company. You can assure them that you are committed to a future of serving them as well as you have in the past 5, 10, or 50 years. Commit to them and they will commit to you.
  5. Strengthen client loyalty. Deepening your relationship with your base has a major long-term impact on loyalty. Clients who feel a strong relationship with you will stop visiting your competitors and bring all their business to you. A well-organized event creates an opportunity to make a lifelong client – one who comes to you first, every time.
  6. Increase sales in the long run. Big campaigns bring media and client attention to your brand and your products. And you gain benefits even after your celebration is over. Special events invite potential clients to see what your company can do for them; remind one-time clients to come back; and create a new connection with existing clients. More clients using your services more frequently means more sales over time.

So, ‘Happy Birthday’ to your company – when the time comes! Take advantage of the day to generate more money for your company. And as the U.S. celebrates another year with red, white and blue, may your business continue to see lots of green.

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5 Roadblocks To Social Media Marketing Success

Posted: June 16th, 2014 | Author: | Filed under: Social Media | No Comments »
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5 Roadblocks To Social Media Marketing Success

Social media is one of the fastest growing marketing opportunities for business, and you get it. While other business owners were deciding whether social marketing was worth the effort or not, you seized the opportunity and found a great marketing firm to drive up your sales and your return on investment.

Your chosen marketing firm came up with a strategy and you agreed on the plan of action. Time went by and your results turned out to be better than you anticipated.

Or maybe the results did not soar as high as expected. If you think your campaign underperformed, you are faced with a question: what can you do to maximize your social marketing performance and your ROI?

The best way to go about it is to find all the roadblocks and remove them as fast as possible. Let’s see where roadblocks usually hide:

  1. Business goals. A good marketing firm aligns its goals with specific business goals. So, before you start any collaboration, think about your business goals. Be as specific as possible. “Drive sales” or “increase brand awareness” will not cut it. Be more precise: if you want to improve sales, decide by how much, in what region and in what time period you want to do it. If your business goals are not clear or are too vague, the campaign will have no chance of achieving your desired results.
  2. Communication. Social media works in real time and that puts a big emphasis on effective communication. If information does not make its way to your marketing firm efficiently, the obstacles must be removed to create a well-organized pipeline for transferring important information from business to marketer and back. Effective communication elevates the value of your brand.
  3. Shortcuts. While shortcuts in some instances provide faster results, in other cases they delay or even worsen the outcomes. Shortcuts can be financial (“we can pay for this, but not for that”), strategic (“we support this idea, but we don’t believe in this one”), and managerial (“we want to make one person to do ten people’s jobs and expect the same results”). Shortcuts are a slippery slope, and you, as a good and wise business owner, must stay away from them.
  4. Control and trust. You did your due diligence and found that brilliant firm you trust to do PR and social media marketing for you. But then you start to worry that something might go wrong. And you’re right! It might. But it is not productive to try to control every movement and decision-making of each employee. Strategizing and analyzing are two very expensive skills. Trust your decision to hire that social marketing firm and let it elevate you and your business.
  5. Timeliness. Time can play for you or against you. Establish time expectations ahead of time and stick to them. Delivering on time is essential to any business, including yours. In some situations, a single day can make your business seem hopelessly irrelevant. It is important to recognize the difference and stick to the agreed-upon time frames.

It is never too late to improve and get the most out of your social marketing. To maximize return on investment and make your marketing cost-effective, you must get rid of all possible roadblocks. It may be easier said than done, but recognizing an issue is a big step toward resolving it.

We hope our advice will help you make your business and marketing more effective and successful.

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National Press Organization Recognizes Delaware-Based PR, Marketing & Social Media Firm with Two National Awards

Posted: June 13th, 2014 | Author: | Filed under: Press Release | No Comments »
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NFPW National Federation of Press Women

FOR IMMEDIATE RELEASE

June 13, 2014

National Press Organization Recognizes Delaware-Based PR, Marketing & Social Media Firm with Two National Awards

Arlington, VAThe National Federation of Press Women (NFPW) announced yesterday that Delaware-based public relations and social media firm GillespieHall is a national winner in their annual communication contest for professionals.

GillespieHall, headed by PR counsel and former Delaware Press Association board member, Bridget Paverd and her partner Neal Hall, M.D., received a national second place award for the broadcast advertisement they wrote and produced for a large for-profit organization. GillespieHall also placed third nationally for print creatives.

More than one thousand entries were submitted for the national contest; only first place winners from individual states qualify for the NFPW competition. Materials were judged by media professionals from across the country.

Since 2001, GillespieHall, one of the first PR firms in the country to fuse traditional marketing and public relations techniques with social media, has placed in the NFPW national contest seven times.

About the National Federation of Press Women

NFPW is an organization of professional journalists and communicators. For over 75 years, the NFPW has promoted the highest ethical standards in professional communication, provided professional development, youth programs, and networking opportunities for communicators, and advocated for protection of First Amendment rights.

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