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Category Archives: Social Media

Why Cross-Generational Teams Use Social Media Better | GillespieHall Blog

Why Cross-Generational Teams Use Social Media Better

Since 2006 when the GH social media department first started, digital platforms have come and gone; the landscape, from some angles, is nearly unrecognizable. One thing is certain: Social media has changed our perspective on communication and how we do business.

How can marketing teams stay relevant in this state of constant flux? Diverse, cross-generational teams anchor the constantly changing digital marketing landscape within the broader human context of storytelling …

Let’s Celebrate #NationalHotDogDay!!! Wait a Minute… Really?

Yahoo! National Hot Dog Day has arrived…finally. So I know just what to post on our social media feeds. Tomorrow is National Moon Day, and Friday is National Junk Food Day… Perfect! Then for Saturday, I’m not sure, because it’s National Hammock Day and National Day of the Cowboy. Decisions, decisions….

Hold on a minute… Where does this person work?…  a Texas diner catering to astrologists and cowboys with a hammock …

How Social Media Changed the Vacationing Game - GillespieHall

Best Social Media Tactics Travel Brands Use

Some common advice given to millennials? Save for retirement now, marry later, and travel more. Well, millennials are at least listening to one of those things: travel! Marketing, public relations and social media done right can change human behavior: how family and friends stay in touch, how companies market… and definitely how people travel.
Facebook, Instagram and Twitter long ago replaced the travel guidebooks and brochures that cluttered kitchen drawers. Instead, …

snapchat paperclip

Snapchat Fights Back

Introduces ‘Paperclip’ Feature and More
This has been a hard year for Snapchat: Facebook began utilizing ‘stories’ (small pieces of content that are only available for 24 hours after creation) across their Facebook app, Facebook Messenger, WhatsApp, and Instagram to effectively stunt Snapchat’s growth.

Snapchat’s one-two punch response?

Introduce a feature called Paperclip which allows users to link to outside websites right from their stories, a feature Facebook introduced to their …

How Many Posts Does It Take To Get to the Center of A Social Media Strategy?

How Many Posts Does It Take To Get to the Center of A Social Media Strategy?

(With apologies to the 1970s commercial: How many licks does it take to get to the center of a Tootsie Roll Pop?)

Have you ever tried a Tootsie Roll Pop? How long did it take you before you crunched down to the chewy center?  And by now, you may be thinking, ‘what does candy have to do with a social media strategy?”

Stay with us on this one. (Unless you now …

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About GillespieHall

GillespieHall is an internationally award-winning, integrated marketing, PR, and social media firm. With offices in Delaware and Pennsylvania, the organization is an acknowledged leader in brand development and design, results-based campaigns, health and quality of life advocacy, and crisis management.

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