GillespieHall

Category Archives: Branding

4 steps to consumer loyalty and lifetime ROI

4 Steps To Consumer Loyalty And Lifetime ROI

The Connection Between Loyalty and ROI
Marketing is no longer focused on garnering individual sales – it’s about loyalty. We are in the business of building client retention and lifelong loyalty to your products and your brand. We have your bottom line in mind – not just in the immediate future, but in the long run. We want to see that line on an unending upward slope….

How Many Posts Does It Take To Get to the Center of A Social Media Strategy?

How Many Posts Does It Take To Get to the Center of A Social Media Strategy?

(With apologies to the 1970s commercial: How many licks does it take to get to the center of a Tootsie Roll Pop?)

Have you ever tried a Tootsie Roll Pop? How long did it take you before you crunched down to the chewy center?  And by now, you may be thinking, ‘what does candy have to do with a social media strategy?”

Stay with us on this one. (Unless you now …

‘Mom always said’… Advice for the Ages… and Businesses, too

‘Mom always said’… Advice for the Ages… and Businesses, too

Our mom’s advice carries us through life… words we reference to get through both good times and bad. We use this wisdom to navigate roads less traveled and career paths alike. It’s often sensible, timeless and wise… irreplaceable.

In honor of all mothers as we approach Mothers’ Day, we’ve collected some of the best guidance from our moms that we use to develop public relations strategies and advise our clients. …

What Does Your Employee's Facebook Page Say About Your Company?

What Does Your Employee’s Facebook Page Say About Your Company?

In the era of digital technology, it is no longer a question of whether or not your employees use social media but about how they use it and whether it has the potential to benefit or hurt the company where they work.

On one hand, employees invest a huge chunk of their life at work. They want it to matter and enjoy sharing information about it. On the other, companies benefit …

Storytelling Has A Happy Ending: Brand Recognition

Storytelling Does Have A Happy Ending: Brand Recognition

Storytelling is one of the most powerful tools to build and strengthen your brand, yet many companies are still not using it to their advantage online. PR experts know how to analyze, contextualize and create stories and narratives to showcase brand attributes and draw consumers. Add a social behaviorist to the team and your business is ready to rock your story online!

Why is a social behaviorist so important? …

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Delaware
1214 Old Lancaster Pike, Suite A
Hockessin, DE 19707
 
Pennsylvania
1811 Bethlehem Pike
Philadelphia, PA 19031
 
tel: 302-234-9500
email: info@gillespiehall.com

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About GillespieHall

GillespieHall is an internationally award-winning, integrated marketing, PR, and social media firm. With offices in Delaware and Pennsylvania, the organization is an acknowledged leader in brand development and design, results-based campaigns, health and quality of life advocacy, and crisis management.

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