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Category Archives: Branding

LAID-OFF OR STARTING OVER? GET A DIGITAL MAKEOVER.

A new year has begun but if yours started out with the wrong kind of ‘bang’ – the ‘laid-off’ or ‘corporate downsizing’ kind – then job #1 should be a makeover of your social media and online presence.

Skip the pity party, start branding yourself online! Impress potential employers long before you even meet them. According to a Microsoft survey, 70% of managers rejected candidates based on what they found …

how-working-remotely-impacts-your-brand

How Working Remotely Impacts Your Brand

Working in your pajamas from home isn’t the only advantage of a telecommuting life. (But more on the PJs option later…) Turns out, working remotely can have a positive impact on your company’s brand image.

Here’s why: Working from home – or the local library or coffee shop – makes a lot of employees happy, and when they’re happy, they do better work. When they work harder and …

Holiday Branding - How Brands Can Use The Holiday Season To Their Advantage

Holiday Branding: How To Use It To Your Brand’s Advantage

October has rolled around and we are in full Fall mode. Or rather, full one-holiday-after-the-other mode: Halloween. Thanksgiving. Christmas. Holiday branding should be on your wish-list! Buckle up your treat bag, cornucopia and sleigh!

The holiday season takes over the social sphere every year. So, how can your business use three solid months of holiday heavy messaging to your advantage? Branding. Branding. Branding.
1. Strategy for Holiday Branding
What are the messages you …

  • Posted: October 5, 2017
  • Tags: Branding
  • Comments: 0
4 steps to consumer loyalty and lifetime ROI

4 Steps To Consumer Loyalty And Lifetime ROI

The Connection Between Loyalty and ROI
Marketing is no longer focused on garnering individual sales – it’s about loyalty. We are in the business of building client retention and lifelong loyalty to your products and your brand. We have your bottom line in mind – not just in the immediate future, but in the long run. We want to see that line on an unending upward slope….

How Many Posts Does It Take To Get to the Center of A Social Media Strategy?

How Many Posts Does It Take To Get to the Center of A Social Media Strategy?

(With apologies to the 1970s commercial: How many licks does it take to get to the center of a Tootsie Roll Pop?)

Have you ever tried a Tootsie Roll Pop? How long did it take you before you crunched down to the chewy center?  And by now, you may be thinking, ‘what does candy have to do with a social media strategy?”

Stay with us on this one. (Unless you now …

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About GillespieHall

GillespieHall is an internationally award-winning, integrated marketing, PR, and social media firm. With offices in Delaware and Pennsylvania, the organization is an acknowledged leader in brand development and design, results-based campaigns, health and quality of life advocacy, and crisis management.

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