Category Archives: Public Relations


A new year has begun but if yours started out with the wrong kind of ‘bang’ – the ‘laid-off’ or ‘corporate downsizing’ kind – then job #1 should be a makeover of your social media and online presence.

Skip the pity party, start branding yourself online! Impress potential employers long before you even meet them. According to a Microsoft survey, 70% of managers rejected candidates based on what they found …


How Working Remotely Impacts Your Brand

Working in your pajamas from home isn’t the only advantage of a telecommuting life. (But more on the PJs option later…) Turns out, working remotely can have a positive impact on your company’s brand image.

Here’s why: Working from home – or the local library or coffee shop – makes a lot of employees happy, and when they’re happy, they do better work. When they work harder and …

Holiday Branding - How Brands Can Use The Holiday Season To Their Advantage

Holiday Branding: How To Use It To Your Brand’s Advantage

October has rolled around and we are in full Fall mode. Or rather, full one-holiday-after-the-other mode: Halloween. Thanksgiving. Christmas. Holiday branding should be on your wish-list! Buckle up your treat bag, cornucopia and sleigh!

The holiday season takes over the social sphere every year. So, how can your business use three solid months of holiday heavy messaging to your advantage? Branding. Branding. Branding.
1. Strategy for Holiday Branding
What are the messages you …

  • Posted: October 5, 2017
  • Tags: Branding
  • Comments: 0
What’s Your ‘Waffle House Factor’ for a Crisis?

What’s Your ‘Waffle House Index?’

Do you have a Waffle House in your area? If not, do you know what your community’s crisis indicator is that danger may be looming? What about your business?

In the midst of a natural (or national) disaster, the Waffle House restaurant chain has become a crisis gauge for the Federal Emergency Management Agency. It assesses the impact of natural disasters by measuring their interruption of multiple large national chains …

A Speech Is Never Just A Speech

A Speech Is Never Just A Speech

“Ask not what your country can do for you…”
“Four score and seven years ago…”
“I look to a day when people will not be judged by the color of their skin, but by the content of their character.”

All of these quotes are well-known today — even though they were made decades or centuries ago. Why? Because they are unforgettable and significant lines from famous leaders (JFK, Abe Lincoln, Martin Luther …

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