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Category Archives: Public Relations

What’s Your ‘Waffle House Factor’ for a Crisis?

What’s Your ‘Waffle House Index?’

Do you have a Waffle House in your area? If not, do you know what your community’s crisis indicator is that danger may be looming? What about your business?

In the midst of a natural (or national) disaster, the Waffle House restaurant chain has become a crisis gauge for the Federal Emergency Management Agency. It assesses the impact of natural disasters by measuring their interruption of multiple large national chains …

A Speech Is Never Just A Speech

A Speech Is Never Just A Speech

“Ask not what your country can do for you…”
“Four score and seven years ago…”
“I look to a day when people will not be judged by the color of their skin, but by the content of their character.”

All of these quotes are well-known today — even though they were made decades or centuries ago. Why? Because they are unforgettable and significant lines from famous leaders (JFK, Abe Lincoln, Martin Luther …

Barcelona Principles 2.0 is Key to PR Industry’s Growth and Relevance

Barcelona Principles 2.0 is Key to PR Industry’s Growth and Relevance

If Emotions Could Be Measured
If emotions, feelings, and creativity could be measured on a scale or in ROI terms, PR types would be one happy bunch. It’s the intangible reasons that typically inspire those in the marketing field to do what they do: create copy and images that make their clients or customers happy, sad, curious, fired up – whatever emotion may convince them to buy a product or service. …

4 steps to consumer loyalty and lifetime ROI

4 Steps To Consumer Loyalty And Lifetime ROI

The Connection Between Loyalty and ROI
Marketing is no longer focused on garnering individual sales – it’s about loyalty. We are in the business of building client retention and lifelong loyalty to your products and your brand. We have your bottom line in mind – not just in the immediate future, but in the long run. We want to see that line on an unending upward slope….

How Many Posts Does It Take To Get to the Center of A Social Media Strategy?

How Many Posts Does It Take To Get to the Center of A Social Media Strategy?

(With apologies to the 1970s commercial: How many licks does it take to get to the center of a Tootsie Roll Pop?)

Have you ever tried a Tootsie Roll Pop? How long did it take you before you crunched down to the chewy center?  And by now, you may be thinking, ‘what does candy have to do with a social media strategy?”

Stay with us on this one. (Unless you now …

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About GillespieHall

GillespieHall is an internationally award-winning, integrated marketing, PR, and social media firm. With offices in Delaware and Pennsylvania, the organization is an acknowledged leader in brand development and design, results-based campaigns, health and quality of life advocacy, and crisis management.

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