By GillespieHall PR Doyens: Bridget Paverd, Tita Cherrier, Karen James
Our public relations discipline is occasionally attacked by folks who are ill equipped to define it.
We teach media relations at prestigious business schools and the first words out of our mouth at the start of each class is consistent: Credibility starts with the truth. Lies and omissions will erode your integrity and destroy your brand. And that’s not easily replaceable.
Anthony D’Angelo, …
Delaware PR Firm GillespieHall Honored with Three Gold
National Service Industry Advertising Award
The 15th annual Service Industry Advertising Awards (SIAA) announced this week that the Hockessin, Delaware-based PR firm GillespieHall has won three Gold Awards for its outstanding work in these categories:
Visual Brand Identity Design for the exciting biotech start-up Avkin
Informational Social Media Campaign on fetal alcohol syndrome for Brandywine Counseling and Community …
Between the gala season, #GivingTuesday, annual appeals, company matching programs, and charity gift-giving, consumers have endless options to spend their money for good.
This isn’t anything new, but the holiday giving scene certainly does look different in the digital age! From learning about charities to researching them and finally making donations, philanthropy now happens more and more online – and on smaller screens.
HOW DONORS FIND CHARITIES
Increasingly, the whole giving process happens …
A new year has begun but if yours started out with the wrong kind of ‘bang’ – the ‘laid-off’ or ‘corporate downsizing’ kind – then job #1 should be a makeover of your social media and online presence.
Skip the pity party, start branding yourself online! Impress potential employers long before you even meet them. According to a Microsoft survey, 70% of managers rejected candidates based on what they found …
Working in your pajamas from home isn’t the only advantage of a telecommuting life. (But more on the PJs option later…) Turns out, working remotely can have a positive impact on your company’s brand image.
Here’s why: Working from home – or the local library or coffee shop – makes a lot of employees happy, and when they’re happy, they do better work. When they work harder and …