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Category Archives: Marketing

What’s Your ‘Waffle House Factor’ for a Crisis?

What’s Your ‘Waffle House Index?’

Do you have a Waffle House in your area? If not, do you know what your community’s crisis indicator is that danger may be looming? What about your business?

In the midst of a natural (or national) disaster, the Waffle House restaurant chain has become a crisis gauge for the Federal Emergency Management Agency. It assesses the impact of natural disasters by measuring their interruption of multiple large national chains …

A Speech Is Never Just A Speech

A Speech Is Never Just A Speech

“Ask not what your country can do for you…”
“Four score and seven years ago…”
“I look to a day when people will not be judged by the color of their skin, but by the content of their character.”

All of these quotes are well-known today — even though they were made decades or centuries ago. Why? Because they are unforgettable and significant lines from famous leaders (JFK, Abe Lincoln, Martin Luther …

Why Cross-Generational Teams Use Social Media Better | GillespieHall Blog

Why Cross-Generational Teams Use Social Media Better

Since 2006 when the GH social media department first started, digital platforms have come and gone; the landscape, from some angles, is nearly unrecognizable. One thing is certain: Social media has changed our perspective on communication and how we do business.

How can marketing teams stay relevant in this state of constant flux? Diverse, cross-generational teams anchor the constantly changing digital marketing landscape within the broader human context of storytelling …

Watch Solar Eclipse August 21

Solar Eclipse: Where To Watch and What To Learn

Are you ready to watch the sun hide behind the moon? Are you ready for total darkness for a few minutes? Well, to be able to see the total solar eclipse (when the sun is completely behind the moon, and it is dark) you need to be in certain locations.

Where are you going to watch total solar eclipse? Share with us in the comments below.
Where To Watch Total Solar Eclipse
On …

Barcelona Principles 2.0 is Key to PR Industry’s Growth and Relevance

Barcelona Principles 2.0 is Key to PR Industry’s Growth and Relevance

If Emotions Could Be Measured
If emotions, feelings, and creativity could be measured on a scale or in ROI terms, PR types would be one happy bunch. It’s the intangible reasons that typically inspire those in the marketing field to do what they do: create copy and images that make their clients or customers happy, sad, curious, fired up – whatever emotion may convince them to buy a product or service. …

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About GillespieHall

GillespieHall is an internationally award-winning, integrated marketing, PR, and social media firm. With offices in Delaware and Pennsylvania, the organization is an acknowledged leader in brand development and design, results-based campaigns, health and quality of life advocacy, and crisis management.

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