The Atlanta-based Service Industry Advertising Awards (SIAA) announced today that local social marketing and public relations firm GillespieHall received two gold awards, one silver award, one bronze award and two merit awards in the 2013 SIAA competition.
GillespieHall (GH) was awarded gold for its social media campaign with Healthy Air Pennsylvania and for the American Lung Association of the Mid-Atlantic Mini-Grant annual report, delivering GH its seventh gold award in the last three years. GH also received a silver award for its outdoor underage drinking awareness ad campaign for the Department of Services for Children, Youth and Their Families, and a bronze award for its social media campaign with the Delaware Prevention Coalition, Hollywood Invades Delaware. In addition to the four medal awards, GillespieHall received two merit awards: one for a logo designed for an anti-tobacco youth movement campaign , “WAKE UP,” and another for the Brandywine Counseling and Community Services’ Needle Exchange Program printed literature. Nearly 3,000 entries were received in this year’s SIAA competition. Entries were submitted from corporate giants such as AAA, Independence Blue Cross, the Washington Post, and Vanguard, as well as 1,000 other corporations and at least 600 agencies from across the country. GH’s work was evaluated by a national panel of judges.
SIAA is the only advertising awards to specifically recognize communication excellence in the service industry. Many other advertising awards are dominated by consumer goods, packaged goods and other tangible products. SIAA recognizes the creativity and communication accomplishments of organizations influencing positive behaviors.
GillespieHall, a minority-owned social marketing and public relations firm based in Hockessin, Delaware, is an award-winning business with an unusual history. Global public relations practitioner Bridget Gillespie Paverd and Harvard-trained physician Neal Hall head-up a dynamic communications team. With a long-standing history of producing distinctive public awareness and publicity campaigns, GH is best known for elevating reputations and causes through powerful and diverse communication programs, especially social media. This year GH won two top MarCom Awards for two entirely different social media campaigns: Healthy Air PA for the American Lung Association in Pennsylvania, and Hollywood Invades Delaware for the Delaware Prevention Coalition, both of which received SIAA awards.
“This is just tremendous,” says GillespieHall’s founding partner, Bridget Gillespie Paverd. “We celebrate the fact that our social media initiatives have once again received national recognition. The SIAA are the “Oscars” of service industry marketing. Everyone at GillespieHall is very proud and delighted about winning for our clients – the American Lung Association of the Mid-Atlantic, Brandywine Counseling & Community Services, the Department of Services for Children, Youth and Their Families, and the Delaware Prevention Coalition. Our clients know at GillespieHall, we live and breathe their respective visions.”
Paverd’s partner Dr. Neal Hall is equally pleased. “We know the panel of SIAA judges is made up of tough professionals who appreciate out-of-the-box thinking and how challenging it is for agencies like ours to produce national award-winning campaigns on conservative budgets.”
“Our clients trust us to spread their message using every means at our disposal,” says Paverd. “Changing behaviors is a big goal to go after. We fuse commercial marketing techniques with social science – the results are convincing.”
GH was one of the first businesses in the region to have a totally dedicated social media team. “We are one of the only firms in the northeast with a medical doctor and a sociologist on our full time social media team,” says Paverd. “We have to understand behaviors first before we change them,” says Hall. “We comprehend that it takes time and know-how to build an authentic social media community. It is not all about “likes” – it is about engagement and influence.”
Steve Groft, Director of Client Services, displays proudly one of GH’s 7 Gold Winner Service Industry Advertising Awards.