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How Can Marketers Leverage Hallmark Holidays

How Can Marketers Leverage “Hallmark Holidays”?

More to the point… should they bother incorporating “Hallmark Holidays” into content strategies?

‘Tis the season for celebrating the first great loves in our life… mom and dad. As Mother’s Day inches forward on calendar (it’s this Sunday, people!) and Father’s Day moves in closely behind, these holidays sparked some office conversation about how some of us might celebrate these days in modern times. Because today’s families can look much …

  • Posted: May 10, 2018
  • Tags: Marketing
  • Comments: 0
Delaware Vo-Tech Grads - Signing Day

Developing Delaware’s Workforce

Any business is only as good as its team. Next time your company is hiring, consider bringing on a Vo-Tech grad. We should know: we’ve hired a few who continue to add value to our team every day – and had the pleasure of working with many more.

GillespieHall has long known and understood the value of a vocational-technical education, and the New Castle County Vo-Tech School District is …

GillespieHall Blog - Where PR and IT Collide: Cyber Security

Where PR And IT Collide: Cyber Security

Preventing Information Technology (IT) and cyber security attacks is on every business leader’s active agenda. We know IT vulnerabilities can lead to huge disruptions in business and extremely costly interruptions in productivity.

Ransomware, malware and other cyber attacks are on the rise, and do not discriminate by a company’s size or industry. (Apple users, you’re not invulnerable either! Symantec reports an 80% increase in new malware on Macs last year.) …

What Does Facebook’s Drop Mean for Your Business?

Billions of folks may be checking into Facebook to update their status or check their friends’ posts, but apparently, they are not sticking around like they used to. This cleared the way for sites like YouTube and apps like Waze to take the lead on how consumers are spending their time.

Diversify Your Outreach

So, what does this mean if your business uses primarily Facebook to attract customers or advertise a service …

mark zuckerberg

Trust Facebook? Or Will You Sign Off?

Facebook is no stranger to crisis, having faced – and apologized for – privacy concerns at least three times in the past (2006, 2007, 2011). The Cambridge Analytica scandal, in which the data of 87 million Facebook users was improperly harvested and sold to third parties, has rocked the company, leading to an extraordinary hearing: One CEO talking to an entire congressional committee.

Using information derived unethically from private profiles without …

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About GillespieHall

GillespieHall is an internationally award-winning, integrated marketing, PR, and social media firm. With offices in Delaware and Pennsylvania, the organization is an acknowledged leader in brand development and design, results-based campaigns, health and quality of life advocacy, and crisis management.

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