What Does Your Employee's Facebook Page Say About Your Company?

What Does Your Employee’s Facebook Page Say About Your Company?

In the era of digital technology, it is no longer a question of whether or not your employees use social media but about how they use it and whether it has the potential to benefit or hurt the company where they work.

On one hand, employees invest a huge chunk of their life at work. They want it to matter and enjoy sharing information about it. On the other, companies benefit …

Storytelling Has A Happy Ending: Brand Recognition

Storytelling Does Have A Happy Ending: Brand Recognition

Storytelling is one of the most powerful tools to build and strengthen your brand, yet many companies are still not using it to their advantage online. PR experts know how to analyze, contextualize and create stories and narratives to showcase brand attributes and draw consumers. Add a social behaviorist to the team and your business is ready to rock your story online!

Why is a social behaviorist so important? …

Social Marketing

What is Social Marketing – Really?

In 1970s, Philip Kotler and Gerald Zaltman stated that “Social marketing seeks to influence social behaviors – not to benefit the marketer, but to benefit the target audience and the general society.” Nearly half a century later, that definition still stands.
Social marketing changes behaviors
Like traditional marketing, the main focus of social marketing should be on the end-user. Learn what people want or need, instead of convincing them to buy. Ongoing …

How To Build - And Keep - A Client's Trust

How to Build – and Keep – A Client’s Trust

Trust. It’s the foundation of any relationship – personal or professional.

As a teenager, you trust your friends have your back.
As a parent, you trust your teens will be home by their curfew time.
As a supervisor, you trust your employees will meet their deadlines.

Break that trust? Lose friendships, privileges, jobs  – and any sense of accountablity and respect.

Trust may be hard to achieve, but once you have it, …

When It Comes To Great PR, Luck Has Nothing To Do With It

You can be lucky in love, or lucky enough to win a bet, but when it comes to good PR, never leave it up to luck.  With St. Patrick’s Day and the ‘luck of the Irish’ approaching, it got us thinking:  To have truly exceptional public relations, luck has nothing to do with it. But superior skills in branding, media outreach, crisis management, and social media, do.

Luck has nothing to …

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About GillespieHall

GillespieHall is an internationally award-winning, integrated marketing, PR, and social media firm. With offices in Delaware and Pennsylvania, the organization is an acknowledged leader in brand development and design, results-based campaigns, health and quality of life advocacy, and crisis management.